Working Student Content Marketing (m/f/d) - #945880

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

We’re looking for a dynamic and motivated Working Student – Retail Marketing Support to join our team! In this role, you’ll play an essential part in promoting our stores, increasing foot traffic, and crafting engaging content that enhances store awareness. You’ll work closely with our retail marketing team to highlight our flagship store’s unique selling points (USPs), ensuring we reach the right audience with the right message.

Your Contribution to CYBEX:

• Create high-quality, original, and engaging content to promote our brand, stores, and products across various internal and external channels.
• Develop compelling brand marketing content for multiple communication touchpoints.
• Collaborate with retail teams to maintain a consistent brand voice across all marketing efforts.
• Support different retail areas and actively contribute to marketing initiatives.
• Research and identify local websites and digital platforms for effective product referencing strategies.
• Understand parenting needs and market trends to create targeted content that generates leads for our retail stores.
• Implement SEO best practices, including internal linking strategies, to optimize content for search engines.
• Work closely with your assigned Copy Editor to ensure clarity, tone, and accuracy in all content.
• Collaborate with the design team to select visuals that enhance the user experience.
• Stay up to date with industry trends, retail marketing strategies, and content marketing best practices.
• Be open to supporting team members in various retail-related tasks as needed.
  
  

Your Profile:

• Currently enrolled in a university program (Marketing, Communications, Business, or a related field preferred).
• Strong writing and storytelling skills with a passion for content creation.
• Understanding of digital marketing,Social media,SEO, and content marketing principles.
• Ability to work collaboratively in a fast-paced retail environment.
• Creative mindset with strong attention to detail.
• Eagerness to learn and adapt to different areas of retail marketing.
  
  

This job is available at our office in Bayreuth and Munich.

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.