(Senior) Manager Strategic Marketing PN (m/f/d) - #943083

Fresenius Kabi


Datum: vor 10 Stunden
Stadt: Oberursel, HE
Vertragstyp: Ganztags
Your responsibilities:

  • Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio in the therapeutic areas of critical care, surgery, oncology, pediatrics
  • Perform market and competitor analysis and define success factors to grow the product group worldwide
  • Conduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the parenteral nutrition landscape
  • Develop and refine product positioning and value propositions tailored to healthcare providers, key opinion leaders (KOLs), and caregivers
  • Design and implement multi-channel marketing strategies that enhance customer engagement and market penetration in collaboration with regions / countries and Commercial Excellence
  • Contribute to dedicated medical nutrition in the therapeutic areas of critical care, surgery and pediatrics
  • Establish clear success metrics to monitor product performance and measure market share growth
  • Define global launch strategies, including detailed launch plans and toolkits, and track implementation outcomes to inform future initiatives
  • Support new product development with a focus on market viability, customer impact, and business potential
  • Training of product managers and colleagues working in PN
  • Initiate and manage project groups, be an active member in advisory boards
  • Provide presentations & participate in international Product Manager meetings and workshops
  • Prepare product and concept presentations for congresses
  • Contribute to internal and external communication activities
  • Initialize purchase orders, perform cost monitoring, check invoices, support in the budget process


Your profile:

  • University degree in international business, business administration or nutritional science, ideally with focus on marketing
  • At least 5 years of professional experience in marketing or product management in the pharmaceutical industries, e.g., OTC products or Rx products. Experience in the field of clinical nutrition beneficial
  • Good skills in defining marketing strategies, developing marketing plans, structuring communication concepts, and implementing communication and marketing measures. Experience in managing digital projects beneficial
  • Relevant experience in launching new products and lifecycle management of products
  • Experience in working with multinational and virtual management teams
  • Excellent communication skills to moderate and lead discussion on marketing topics with peers and senior management
  • Strong presentation skills as well as creative and out-of-the-box mind set
  • Ability to work flexibly and independently as well as in cross-functional teams
  • Good problem-solving skills
  • Fluent English language skills in speaking and writing
  • Very good skills in MS Office (Excel, PowerPoint, Word, Outlook)

Wie bewerbe ich mich?

Um sich für diesen Job zu bewerben, müssen Sie auf unserer Website autorisieren. Wenn Sie noch kein Konto haben, registrieren Sie sich bitte.

Veröffentlichen Sie einen Lebenslauf

Ähnliche Jobs

(Senior) Manager Packaging Supplier Compliance Management (m/f/d)

Fresenius Kabi, Oberursel, HE
vor 10 Stunden
Your assignments Participate in the Supplier/ Material selection of new and alternate packaging materials (primary and secondary). Evaluate materials, suppliers and documentation from a technical and quality perspective. Drive qualification of global packaging Suppliers and Materials. Be in close contact with involved I&Ds, production sites and suppliers to figure out technical and quality packaging requirements for the respective finish product....

Bauüberwacher / Bauleiter ELT/HKLS (m/w/d) in Vollzeit

Teamplan Ingenieure GmbH, Oberursel, HE
vor 4 Wochen
Teamplan Ingenieure GmbH ist ein Planungsbüro mit dem Schwerpunkt technische Gebäudeausrüstung (TGA). In unseren Büros in Berlin, Dresden, Leipzig und Erfurt befassen wir uns seit 1993 mit der Planung und Projektierung von elektrischer Gebäudetechnik, informationstechnischen Anlagen, Datennetzen und Rechenzentren. Unsere Kompetenz erstreckt sich von der Modernisierung, Sanierung und Erweiterung von Universitäten, Forschungsgebäuden, denkmalgeschützten Bestandsbauten, Museen, Schulen und Industriegebäuden. Das Leistungsspektrum...