Creative (f/m/d) - Brand Design - #1000209

About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

Location: Cologne, Germany

Department: Creative

Employment type: Full-Time, Hybrid (3 Office Days per Week)

The opportunity

You're developing real craft and starting to make independent creative decisions. You know how to take a brief, explore multiple directions, and push your work to presentation-ready quality. At Interbrand, you'll make an impact on projects from briefing to completion, building systems and ideas that live across brand touchpoints. You'll learn to use our Three Lenses to guide your decisions and develop the judgment that separates good design from great design. You're becoming fluent in emerging tools and AI applications that amplify your creative capabilities, while developing judgment about when technology enhances vs. when human craft must lead. You understand how to design identity systems that flex intelligently across all consumer touchpoints—from brand strategy to digital ecosystems to physical experiences.

What You’ll Be Doing

• Own defined creative workstreams, developing multiple directions from brief and building the strongest through to final delivery
• Design identity components (marks, type, color, motion, UI elements) and apply them consistently across priority touchpoints
• Make strategic and informed design decisions using our Three Lenses framework
• Use emerging design tools strategically to increase iteration speed while maintaining intentionality and craft
• Partner in project teams across departments, shaping how strategic ideas become visual concepts
• Lead the design craft on your projects, designing systems and components that work consistently across touchpoints
• Mentor junior team members on projects, upholding high-quality design standards
  
  

What We’re Looking For

As this role is located in Germany within an international working context, we are looking for business fluency in German and English.

Experience

Proven portfolio demonstrating understanding of identity systems and how design works across touchpoints. You've had junior roles in brand design and understand the fundamentals of craft. You demonstrate ability to work effectively across digital, physical, and experiential design. Experience or strong interest in emerging design tools and/or AI-assisted creative workflows is preferred.

Craft

You make confident design decisions and can explain the thinking behind them. You know when to push a direction further and when something is or isn't working. You're developing a strong point of view on design. You understand identity systems as holistic, interconnected frameworks—not separate silos for print, web, and experience. You see how a single design decision cascades across touchpoints and impacts customer perception and their brand experience.

Collaboration

You work as an equal with researchers, analysts and strategists, contributing ideas and helping shape how concepts come to life visually. You push back constructively and engage as a peer, not just a supporter.

Learning Mindset

You actively seek feedback and apply it to strengthen your work. You're genuinely interested in developing your craft and learning from more experienced designers around you. You are proactive about learning and understanding new tools and apply it in your day to day work processes.

Communication

You explain your design decisions clearly and confidently in critiques and presentations. You structure updates and flag issues early so everyone knows where you stand.

Ownership

You own your workstreams end-to-end and hold yourself accountable for outcomes. You manage your workload independently, meet deadlines, and maintain high standards for craft and detail.

Why Interbrand

For over 50 years, we’ve been shaping the world’s most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what’s next.

We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you’ll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing.

We don’t do ordinary. And we don’t expect you to either.

We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at [email protected].